Project and my role
Design and development of Quoter a web application used for budgeting and contracting in the long-term rental of vehicles. For the use of back-offices and the client's broker network.
ALD Automotive, is a multinational company in the automotive sector, which employs 6,000 people and has over 1,500,000 vehicles in its fleet. There was a need to "digitize" the internal estimation process in Italy.
The quotation process, up until then, was carried out by means of several separate software tools and, in many cases, the operators could not effectively use them to conclude the estimate.
The client requested to re-make the quotation application and its calculation engine (quoter), with the aim of automating the quotation process on a single web platform, gaining at least +7% quotes compared to those made at the time (about 200,000 a year).
The difficulty encountered was the complexity of the process, but above all the lack of customer awareness of theAgile principles and the importance of UX in the design phase.
|Team||Me, Gianluca, Stas, Salvatore, Kelo, Fulvio e Giovanni|
|My Role||UX Design & development for Interlogica|
|UX tools||Balsamiq, Illustrator, Lucidchart, InvisionApp|
|FE technologies||AngularJS, SASS|
The long-term rental quotation process can be subdivided into three macro phases: the vehicle’s choice, the vehicle’s configuration (for example the definition of the optionals) and the quotation of the vehicle (including the definition of all rental-related services).
In order to be able to rent the vehicle, the user must indicate preliminary preferences, such as the car’s type (eg: commercial vehicle, etc.) and the desired services (eg insurance surcharges, replacement vehicle availability, etc.). On the basis of these requests, the estimate that will then be submitted to the user is processed by commercial operators.
The web application, which we have designed and developed, covers the whole process.
The startup of the project was characterized by participation in various meetings with stakeholders, who explained what their needs were. Starting from these, together and PM and PO, we defined the boundary within which the product would be developed.
After gathering informations, user needs (also through usability tests performed on the old application, direct interviews and market benchmarks) and after having analyzed in detail the processes that constituted the estimate (choice, configuration and quotation), we have elaborated the flows and the interactive prototypes in InvisionApp, which enabled the client to see the design solutions identified for the quoter.
Through an iterative process and constant validations by the customer, we have therefore defined what would have been the "form" of the product.
In my role as a designer, I supported, beyond the start-up and design phase, the entire development phase, tackling, from time to time, the problems that emerged, with a strong collaboration with the developers and the PO.
The development followed an Agile approach with incremental MVP and constant releases, during which we organized usability tests with users in order to make the application more fluid and intuitive. In the frontend development various technologies have been used, such as: AngularJs, Webpack, SASS, Bootstrap, AngularMaterial, etc.
A successful solution
The delivered application was an exhaustive response to the needs of the customer, who, in the following years, renewed the collaboration in an evolutionary perspective, first expanding the initially defined perimeter of the application, then improving the product, developing new functionalities and connecting more applications.
The platform was immediately successful, exceeding by far the objectives that the customer had set, with a + 25% quotations through the software during the first year.
The quoter is still the quotation tool used by the client, who sees hundreds of users daily (merchants, backoffice operators, partners and dealers) and an effective satisfaction of the variety of needs typical of the quotation and estimate phase of long-term rental.
The system, initially developed only for Italy, was then taken as a reference standard at the international level.
The most important challenge, as well as the key to the success of the project, was the building of the relationship of trust in the team, between me, in the role of UX Designer, and the other people of the project team, such as DEV, PO and PM . This was for me the first important project in which the company left me full autonomy. The trust that was built proved to be decisive in all subsequent projects.
It was exciting to work on the development of a successful application and have positively exceeded all customer expectations. The most beautiful aspect was, however, working independently and in harmony with excellent colleagues; their expertise allowed me to grow both in technological evaluations and in design.
See also Rating Store project use case